The blog

Organised by topic, because nobody reads a blog by date.

Everything below answers a question somebody actually types into Google before they buy a website. It is grouped into 3 topics rather than stacked newest-first, so you can read the one that matches where you are up to and ignore the rest.

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Quick answer

What is this blog for?

It is the research we do before quoting, written down. Every article covers a decision you have to make when buying or replacing a small business website: what it should cost, whether to redesign or rebuild, and who should build it. We sell one of the answers, and we say so on every page.

Topic 1 of 3

Redesigning a small business website

What a redesign actually costs, how to do one without losing the rankings you already have, and how to tell whether you need a redesign or a rebuild.

Head term: website redesign · ~1,400 searches a month in Australia · KD 0 to 9

What a website redesign costs in Australia

Real quoted ranges for a redesign in 2026, what changes the number, and the case for not paying a build fee at all.

How to redesign a website without losing your Google rankings

The URL mapping, the redirects and the checks that decide whether a redesign keeps your traffic or quietly destroys it.

Does my website need a redesign, or just fixing?

An honest test. Most sites that feel dated do not need a redesign, and some sites that look fine need rebuilding from the ground up.

Read the redesigning a website pillar

Topic 2 of 3

What a small business website costs in Australia

Real ranges from real Australian builds, what each tier actually buys, and why the monthly number matters more than the build price.

Head term: website design cost · ~1,900 searches a month in Australia · KD 4 to 18

How much does a website cost per month in Australia?

The monthly number is the one that decides whether a website is affordable, and almost nobody publishes it. Here is the full picture.

Small business website packages: what is actually in them

Bronze, silver and gold tell you nothing. Here is what to look for in a package, and the 6 line items that are usually missing.

Cheap website design in Australia: what you give up

A $995 site and a $9,000 site are not the same product at different prices. This is the specific list of what gets dropped.

Longer guides in this topic

How much does a website cost in Australia?

Real ranges from real Australian builds in 2026, plus the subscription model that lets you skip the upfront entirely.

Read the what it costs pillar

Topic 3 of 3

Choosing who builds your website

Agency, freelancer, DIY builder or subscription. What each one is genuinely good at, what to ask before you sign, and who ends up owning the thing.

Head term: best website designers for small business · ~3,200 searches a month in Australia · KD 14 to 42

11 questions to ask before you hire anyone to build your website

The questions that separate someone who will build you a lead source from someone who will build you a brochure. With the answers to listen for.

Who owns your website? Check before you sign anything

Domain, code, content, hosting and analytics can all end up in someone else's name. Here is how to check, and what to do if they already are.

How to pick a website designer for a small business

Agency, freelancer, builder platform or subscription. What each is genuinely best at, and the business types that should pick each one.

What a small business website needs before it brings in work

Eight things that decide whether a website produces enquiries. Design is not on the list, and that is the point.

Longer guides in this topic

Wix vs Squarespace for Australian small businesses

An honest verdict on which builder fits which kind of business, plus where a done-for-you SEO build beats either of them.

Webflow vs Wix for Australian small businesses

Designer's tool vs all-in-one builder vs done-for-you build. The real verdict for SMBs who just want leads.

Alternative to Wix for Australian small businesses

Squarespace, Webflow, WordPress and the subscription build. Which Wix alternative fits which kind of business.

DIY website vs hiring a designer: which makes sense?

Honest decision framework, real Australian costs, and the third option that beats both for most small businesses.

Website builder for tradies: what actually works in Australia

The 4 things every tradie website needs, the DIY builders that handle them, and the done-for-you alternative.

Read the choosing who builds it pillar

How we choose what to write

Demand first, then an argument, then the article.

Each of the 10 articles here targets a phrase we measured Australians actually searching for, and each one had to have something to say that we could not have said on any other page. That is a slower way to run a blog than publishing weekly, and it is the reason there are 10 articles here rather than 200.

We know how the other way ends, because we did it. This site once ran 90 pages generated from templates, and 49 of them never appeared in a Google search result even once. If a topic does not earn a page, it stays a paragraph inside one that did.

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