Websites for tradies who are on the tools when the searching happens.
The build costs you $0. Once it is live, $297 a month including GST on a 12-month subscription, which is $3,564 in total, and nothing at all before launch.
How much does a tradie website cost in Australia?
The 6 jobs a tradie website does while you are under a house.
A trade website is not a brochure and it does not need to be beautiful. It needs to catch work while your hands are full, and it fails in predictable ways. All of this comes before design.
Take the quote at 9pm, not just at smoko
The searching happens while your hands are full, so the enquiry has to complete on a phone, outdoors, with one thumb. That means 4 fields instead of 11, a tap-to-call number pinned in the header, and an automatic reply so the customer stops working down the list.
Service areas that match the suburbs you would actually drive to
Cover the areas where you genuinely take work, and say so plainly. Publishing 200 thin suburb pages for a run you cannot reach before 10am is a known way to get ignored, and it wastes callbacks on jobs 50km away. Name the real areas and note where a callout fee starts.
Licence number and insurance where somebody checks
A homeowner is deciding whether to let a stranger into the house while they are at work. The licence number, the trade registration and the public liability cover need to sit in the footer, on the about page and beside the quote form, as text rather than inside a logo image.
A gallery of jobs you finished, not stock photos
Nobody has ever booked a trade because of a stock photo of a smiling bloke in a hard hat. Pictures from your own phone of a finished switchboard, a paved driveway or a mown verge beat it, because they are obviously yours. Caption each with the suburb and the job.
A Google Business Profile that tells the same story as the site
The map pack sends most of the calls in the trades, and the profile and the website get read together. Business name, phone number, service list and service area have to match across both, and every service claimed on the profile needs a page backing it up.
Call tracking, because people ring tradies
Trades get phone calls, not emails, and a call leaves no record unless you make one. A tracked number tells you which page and which search produced the ring, so you know whether the work came from an emergency search or from people typing your business name.
Trade and home-service builds, with the business name on them.
Every screenshot is a real site we built, named, with the town it serves. Three of them are clickable so you can check the screenshot against the live page. We would rather show you 6 real builds than 40 templates with the logo swapped out.
A dense, dated layout rebuilt around the jobs that pay. The title leads with the city and the round-the-clock cool room and freezer repair hook that wins the emergency callouts.
A renovation is researched for months before anyone rings. The before-and-after gallery does the selling, and this build began ranking inside 8 weeks.
A narrow, high-value, low-volume term in the hardest market in the country, which is exactly the kind a small operator can own. It reached top 3 for its primary keyword.
Open these trade sites and read the title tags.
Every card below is a trade business running on this offer today. Open one, then read the monospace line under it: that is the actual title tag the site serves, and it is the first thing Google reads about a page. Check it against what somebody with a blocked drain would type.
The first mowing job, exactly as it landed in his inbox.
No mystery, no portal logins. The site's contact form emails the lead straight to you in plain English. Every field a tradie or service business needs to call back the same day.
- Name, email, phone in the first three lines
- Suburb (so you know if it's in your service area)
- The exact service they want and the page they came from
- Their full message in their own words
Reply directly from your inbox. Nothing to learn, no app to install.
Not just prettier. Built to be found.
Every rebuild leads with the client's main commercial keyword in the page title and a single clean H1. Design that looks the part, architecture that ranks on Google.
What Hipages, Airtasker and ServiceSeeking are actually selling you.
Most tradies reading this already pay for leads somewhere. The marketplaces sell the same basic arrangement: you buy credits or pay a fee, a job is released to you and to several other tradies at once, and you pay for that lead whether you win the work or not. Answer at 4pm because you were under a house all day and you have paid for the privilege of coming second.
The deeper problem is not the price of a credit. It is ownership. The customer went to the platform, not to you. They picked you off a list where you sat beside other quotes, and next time the tap leaks they open the same app, because that is the brand they trust.
A lead you rent
- Sent to several tradies at once, so speed decides it
- Charged whether the job converts or not
- The customer belongs to the platform
- Costs more every time you want more work
- Pricing and rules can change without you
A customer you own
- They searched, they read your work, they rang you
- No bidding window and no rival quotes attached
- The 11th enquiry costs the same as the first
- They come back by searching your business name
- You keep the site, the domain and the code
None of this makes the marketplaces useless. When the diary is empty in July they are a fast way to buy work. They are simply a poor foundation, because the pricing, the rules and the customer relationship all belong to somebody else.
Same offer, different site, because the searches are different.
A roofer and a cabinetmaker share a ute and almost nothing else. Urgency, ticket size and the number of quotes a customer collects all change the shape of the site.
Plumbers
Plumbing carries the most urgent search in the trades. Someone watching water come through a ceiling types 'emergency plumber' and rings whoever answers, so the page has to load on 4G and say plainly whether you take after-hours work. The rest is planned: hot water replacements searched by fuel type and brand, blocked drains, gas fitting, bathroom renovation plumbing. Miller's Plumbing Services in the Adelaide Hills has a landing point for each, because a burst pipe at 10pm and a heat pump quote are not the same buyer.
Websites for plumbersElectricians
Electrical work is bought on proof of licence more than on price. Safety switch installs, switchboard upgrades, smoke alarm compliance, ceiling fans and EV charger installs all get searched by the exact job name, and a certificate of compliance is part of what the customer receives, so the licence number belongs on the page rather than buried in a PDF. Fault calls still come in, but most of the diary is scheduled work where somebody reads 2 or 3 sites before choosing.
Websites for electriciansBuilders
Nobody hires a builder off a single visit. Months pass between the first search and a signed contract, and in that time the customer reads everything you have published. Price is not what wins it. A project gallery carrying the suburb, the scope and the finished result wins it, along with a plainly worded page on how the job runs from concept to handover. Extension, knockdown rebuild, custom home and renovation are 4 different searches with 4 different budgets, so they get 4 different pages.
Websites for buildersLandscapers
Landscaping swings with the seasons and behaves like 2 businesses sharing one site. Maintenance is booked in minutes: Lucky Duck Mowing receives quote requests naming a suburb and a yard size and almost nothing else. Design and construction is the opposite, a considered purchase where somebody looks at photographs for weeks first. Yardner carries the design work at full width for that reason, with the form sitting where people land after scrolling the gallery. Build for both and the winter quiet hurts less.
Websites for landscapersPainters
Painting quotes are won at the walk-through, so the site's only job is getting you invited to one. Interior repaints, exterior weatherboard work, roof painting and new-build contracts attract different searches and different worries, and the worry is nearly always about mess rather than colour. Photographs of clean cut-in lines, drop sheets and a finished room do more than a paragraph about quality. Spell out the preparation you actually do, because that is what a cheaper quote leaves out.
Carpenters
Carpenter is the most ambiguous word in the trades. It can mean decking, pergolas, framing, door hanging, stair work, wall linings or custom joinery, and a homepage that only says carpentry brings calls for all of them, including the ones you turn down. Split the site by the jobs you want, name them the way customers type them (deck builder, pergola builder, timber flooring), and say what you do not take on.
Concreters
Concreting gets searched by finish and by square metre. Driveways, shed slabs, patios, paths and exposed aggregate each have their own demand, and customers arrive with a picture in their head and no vocabulary for it. Showing labelled finishes (plain grey, coloured, honed, exposed aggregate) lets someone point at what they want. Weather runs the schedule here, so set the lead-time expectation before somebody rings expecting a pour on Thursday.
Roofers
Roofing demand arrives in spikes. A storm rolls through, every damaged house searches at once, and the sites already ranking take the week while everybody else answers a quiet phone. That is the argument for having the pages up long before the weather. Leak repairs, restorations, full replacements and insurance work carry different urgency, and tile buyers use different words to Colorbond buyers. Heights work raises the proof burden, so licence details and public liability belong on the page.
Want the long version for one trade? There is a full write-up on the Adam Plumbing and Gas build, and another on Lucky Duck Mowing.
What happens if the site does not bring you work.
We will not tell you where you will rank or when, because nobody honestly can. What goes in your agreement instead is what happens if it does not earn its keep.
If your website has not produced a lead from SEO within the first 90 days of going live, you stop paying the monthly fee until it does. Billing resumes on the first lead. There is no refund of fees already paid, and we do not promise a ranking or a ranking timeframe, because nobody can.
A qualified lead is a unique inbound call of 60 seconds or longer, or a completed contact or quote form. Mates, family, existing customers, suppliers, sales calls, spam and anything arriving from paid ads do not count.
- We do not promise a position on Google, and we do not promise one by a certain date.
- We do not offer refunds. The remedy is that you stop paying until the site produces a lead.
- We do not guarantee how many leads you get, only that the first one arrives before you pay again.
- The build takes 5 working days from intake. Miss it and you do not pay a monthly fee for the first 12 months.
- After the 12 months, cancel with 30 days written notice. You keep the site, the domain and the code.
Every way a tradie can get a website, and what each one costs.
We are one row of this table and we are not the cheapest on it. Every price below was published by the business named beside it and read on 3 August 2026. Where a provider does not publish a price the row says so, because guessing at a competitor number would make the whole table worthless.
| Option | Published price | Who it suits | What to ask |
|---|---|---|---|
| DIY on a builder platform | $16 to $42 a month | A tradie who wants something online this weekend and is genuinely happy to keep tinkering with it. | You are doing the keyword research, the copy, the schema and the service-area pages yourself, or nobody is. |
| A trade-specialist agency | $5,600 (Tradie Web Guys), $7,500 (WebApex, trades and construction) | An established business with the cash to pay upfront that wants people who have built this exact site many times. | Ongoing SEO is almost always a separate line, and the build price is the number they lead with. |
| A trade website subscription | $59 a month (Andrew Boddy, plus a Squarespace subscription paid separately), $79 a month (The Free Tradie Website Crew), $297 a month here | A tradie who would rather not carry a build cost, and wants somebody still responsible for the site in month 9. | The whole comparison moves to what the monthly fee contains. Ask what a change costs and who owns the domain. |
| A generalist volume builder | $995 (Havealook, Cheap Websites), from $1,295 (Katipo Web) | Any small business that needs a tidy site and does not need it to win a competitive search. | The model works on predictable build hours, so the question worth asking is what happens the day you want something changed. |
| The trade portfolio sites that rank on this search | Not published | Worth looking at for the work itself. Built4Tradies and Tradiemate both hold the top of this SERP. | Neither publishes a price, so the comparison cannot be finished from their websites. Ask early. |
Read down the price column and 3 of these 5 rows cost less than we do across a year. That is worth knowing before you go any further, and it is why the column that decides it is the last one rather than the second. A site nobody ever finds is the dearest thing on this page whatever it cost, and what separates these options is what happens after launch, not what happens before it.
Work your own numbers rather than taking ours. The website cost calculator takes 7 answers and returns a 12-month range built from these same published prices, then says plainly where our $3,564 sits inside it. On the smallest scope it will tell you a cheaper option exists, because one does.
One plan. All inclusive. $0 to start.
The $297/month subscription is the all-inclusive monthly retainer that keeps your site working long after the build is done. Hosting, backups, and any website changes you need (swap an image, edit some copy, add a page), with a direct line to Chris. First payment only triggers once the site is live and tracking is confirmed.
- Free website, built in 5 working days
- No lead in 90 days and you stop paying until one arrives, in writing
- Built SEO-ready: keyword-aligned pages, schema, fast hosting
- Hosting served from Sydney, with daily backups
- Ongoing website changes: swap an image, edit copy, add a page
- Client portal: request changes, made within 3 business days
- A direct line to Chris and a single point of contact
- You own the website, the domain and the code
- 12-month subscription, then continue or cancel with 30 days notice
- Google Ads management available as an add-on
See if you qualify. 60 seconds.
No call, no commitment. We'll email back within 24 hours with a written agreement or a polite decline.
Worth reading if you are still weighing it up.
What tradies ask before they hand over the logo.
Not to survive, but a Google Business Profile on its own caps what you can win. The profile is Google's asset rather than yours, and it ranks better when a real site backs it up. Referrals also look you up before they ring.
Agencies typically charge $3,000 to $10,000 upfront for a trade site, plus $500 to $2,000 a month once SEO is included. This one costs $0 to build and $297 a month including GST, which is $3,564 in total, first invoiced after launch.
A cheap website nobody finds is the dearest thing on the list, because it returns nothing for whatever you paid. Ask what the site is built to rank for, who writes the pages, and what happens if no work comes out of it.
Yes, and most trade builds we do are rebuilds. You keep your domain, we map the old URLs across so nothing already ranking gets dropped, and your current site stays live until the new one is ready to switch over.
Yes, but get your phone out on the next job. Photos of your own finished work convert better than anything we could licence, and they do not need to be good photos, only real ones. Send what you have.
No, and be wary of anyone who offers it. Hundreds of near-identical suburb pages get treated as scaled content abuse and quietly ignored. We build pages for areas where you take work and can say something specific about the jobs there.
The build takes 5 working days from the day we have your intake details, so it usually lands inside a fortnight including your review. If we miss that, you do not pay a monthly fee for the first 12 months.
We will not promise it, and neither should anybody else. What we can point at is Underpinning Sydney, which reached the top 3 for 'underpinning Sydney', and Adelaide's Bathroom Network, which began ranking inside 8 weeks.
If the website has not produced a lead from SEO within the first 90 days of going live, you stop paying the monthly fee until it does, and billing resumes on the first qualified lead. There is no refund. A qualified lead is a call of 60 seconds or longer, or a completed form.
It is a different thing. A marketplace rents you an introduction that other tradies also received, and the customer stays theirs. Your own site sends the enquiry to you alone, and sends that customer back to your name next time.
Other service businesses we build for.
We take 4 builds a month. Slots open now: 3.
Tell us the trade, the suburbs you cover and the jobs you want more of. We reply in writing with a proposal, and everything after that runs by email and through the client portal.