What does Google actually see on your homepage?
Your site looks fine to you, because you know what it says. A search engine arrives with none of that and reads about 3 things first. Here they are, on your page, right now.
How do I check the SEO on my homepage?
A search engine reads your page in a different order to a customer.
A customer lands on your homepage and sees the photo, the colours and the phone number. A search engine arrives before any of that matters and reads the markup, and 3 pieces of it carry most of the weight.
The title tag is the blue line in a search result. It isn't the heading on your page and it's often not written at all, in which case Google writes one for you out of whatever it can find. The H1 is the main heading in the markup, which tells a search engine what the page is about in your own words. The meta description is the grey sentence under the blue line, and it doesn't affect whether you rank, it affects whether anybody clicks.
Plenty of good-looking Australian websites have a title tag that says nothing but the business name. If somebody doesn't already know your name, that title is invisible to them, because the words they typed aren't in it.
The one finding worth acting on today.
If the check comes back saying your page carries a noindex tag, stop reading and get it removed.
That tag is an instruction to keep the page out of search results entirely. It gets switched on deliberately while a site is being built, so the half-finished version doesn't show up in Google, and then somebody forgets to switch it off on launch day. The site goes live, it looks perfect, and it simply never appears. I have seen businesses spend months wondering why their new website brought in nothing.
It takes about a minute for whoever manages your site to remove, and it costs nothing.
Why there's no score out of 100.
Nearly every free tool like this gives you a number, and the number is always a bit low, and there is always a service waiting to raise it. That isn't a coincidence.
A score is a weighted opinion. Somebody decided a missing meta description costs you 8 points and a slow image costs 5, and you have no way to check whether those weights are right, or whether they were chosen because they make the number low enough to worry you.
Everything this tool returns is a fact you can confirm yourself. Your title tag is 74 characters, or it isn't. You have 3 H1 elements, or you have 1. Right-click your homepage, choose view source, and check any line of it against me. That standard is the same one the cost calculator and the maintenance calculator hold themselves to, where every price names the business that published it and links the page it came from.
What this can't tell you.
It reads 1 page. So it says nothing about the rest of your site, nothing about whether your writing is any good, nothing about how many other sites link to you, and nothing at all about where you rank or when you might.
I won't give you a ranking prediction here or anywhere else on this site. Anyone who reads your homepage and tells you what position you'll reach is guessing, and charging for the guess.
It also can't see anything your site loads with JavaScript after the page arrives. That's a limitation worth knowing about for its own sake, because a search engine can have the same trouble.
Fix it yourself, for nothing.
Everything above is enough to act on without hiring anybody. Write a title tag that leads with what you do and where you do it rather than your business name. Make sure the page has exactly 1 H1 and that it says the same thing. Write a meta description that gives somebody a reason to click. Get the noindex off if it's there.
If that sounds like a weekend you'd rather not spend, that gap is the business I'm in, and what it costs is published rather than quoted on enquiry.
What people ask after running it.
No. There's no email field, no partial result and no follow-up sequence. Run it on your site, run it on a competitor's, screenshot whatever you like. The 2 calculators on this site work the same way, and the reason is on the tools page.
No, and be careful with anything that says it will. Reading a page tells you what's on the page. It doesn't tell you what 40 other businesses in your suburb have on theirs, how many sites link to them, or what Google decides on the day. I won't promise you a position or a date, because nobody can honestly do that.
Because a score would be my opinion with a number painted on it, and you'd have no way to check it. "Your title tag is 74 characters" you can verify in about 5 seconds. "Your SEO score is 62" you can only take my word for. This site's whole argument is that you shouldn't have to take my word for anything.
On a homepage, yes, and it's worth acting on today. A noindex instruction tells Google to keep the page out of search results completely. It's usually left over from when the site was being built and nobody took it off at launch, which is more common than you'd think. Whoever manages your site can remove it in a minute.
Usually not. Plenty of hosts block anything automated, and some sites are slow enough to time out. It means I couldn't read it from here, not that a search engine can't.
Not this part, no, because there's nothing to read. You're the person this site is actually built for though, so there's a separate door for you: tell me about the business and I'll build you a homepage to look at, free, and you decide from there.
No. The address goes to my server, the page gets read, the result comes back to your browser, and that's the end of it. Nothing is saved and nothing is sent anywhere.
The 2 questions that usually come next.
Want to see your homepage rebuilt, free?
Tell me about the business and I'll build you a homepage to look at. No charge, nothing owed, and you decide from there.